Home' micenet eMag Supplements : micenet-Starwood Supplement 2016 Contents Do you have a favourite
Starwood hotel or resort?
With 11 brands and over 1200
hotels worldwide to choose
from it’s hard to pinpoint a
favourite. The size and diversity of Starwood’s portfolio plays a large role
in our long standing relationship, as does the fact Starwood consistently
delivers on the service experience. Our expectations are always
exceeded for both the pre-event planning, and then on-site with the
With properties in a vast range of destinations, I really like how each
property embraces local culture to provide a unique hotel or resort
experience. From the special touches of The St. Regis Singapore
including the event butler service, to the contemporary experiences at
W Retreat & Spa Koh Samui with its Sensory® Set Up, which offers
mood music and signature scents. Each experience is unique and
service is always seamless and personalised.
Domestically, we really enjoy working with some of the key Starwood
properties on Australia’s east coast, such as Sheraton Mirage Resort &
Spa Gold Coast, Sheraton Mirage Port Douglas Resort and Sheraton
Noosa Resort & Spa. Sheraton Melbourne Hotel, which opened last
year, provides a fresh option in the Melbourne hotel market too.
Internationally, MCI is a great supporter of the W brand – from Hong
Kong and Singapore to New York and the Maldives, the facilities and
style of W is very attractive to our clients. We’ve also worked with the
Starwood portfolio in Honolulu which includes The Royal Hawaiian, a
Luxury Collection hotel; Westin Moana Surfrider Waikiki and Sheraton
Waikiki. These properties are simply first class. They are a great
example of how three properties work closely with each other to provide
guests and groups with a variety of meeting spaces, restaurants, dining
and leisure activities.
What is it about Starwood that stands it apart from other
Starwood stands out for a number of reasons starting with Starwood’s
Global Sales Organisation. Our dedicated team understands our business
inside out and consistently delivers quality experiences for our clients. The
team is involved throughout the entire delivery experience – from sales
and site inspections to contracting and event delivery. Furthermore,
Starwood can offer us tailored hotel solutions for events of every size,
from corporate conventions for 1000 pax to small intimate incentives of
20 pax, and each event is unique and personalised.
Starwood’s commitment to refurbishment and product innovation is
also second to none. 2016 will be very exciting with fresh rejuvenated
product coming online. Four Points by Sheraton Sydney’s extensive
3700sqm of event space, together with an additional 222 guest rooms
will further position it as the leading meetings and events hotel in
Sydney, while the significant investment in Sheraton Mirage Port
Douglas Resort will see the property return to its former glory as one of
Australia’s most iconic properties. Both hotels will be game changing to
the industry, offering premium hotel experiences that excite our clients
in destinations where new business event product has been missing for
quite some time.
Does Starwood rise well to a challenge?
Absolutely! Due to the short lead nature of a lot of events these days
and the need to maximise budgets more so than ever, we need flexibility
when it comes to contracting, attrition, availability, added value and
flexible terms. Starwood is very open to a collaborative approach when
it comes to event planning and consistently delivers suitable solutions
with flexible terms that acknowledge the challenges the industry faces.
Have you used the SPG Pro program and if yes why did you
For MCI, hotel loyalty programs are beneficial but not essential – they do
not determine how we recommend our hotel product to our clients.
Having said that Starwood offers our clients a superior loyalty program
with SPG Pro, which rewards travel professionals for all business
booked at Starwood, and provides customers with the opportunity to
enjoy the benefits of SPG membership, which our clients can use to
recognise their colleagues, staff and clients.
It is benefits such as this, insight to the market and exceptional service
that makes Starwood an attractive company with which to do business.
CLIENT ONE ON ONE
One on one with Nick Millis, director of corporate
& creative services division, MCI Australia
W Retreat & Spa Koh Samui.
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